TravelCRM®
Comtec’s TravelCRM® is simply the most complete customer relationship management system for tour operators. A unique application suite that delivers marketing campaign management, integrated call centre, customer relationship management and web tools and interfaces.
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Summary
The TravelCRM® solution is fast becoming a market leader as a solution for customer relationship management in Travel. Comtec TravelCRM® delivers a “Single Customer View” with applications that service all aspects of customer data management including Customer Care, Call Centre Management and Marketing data analysis. Our specialists have a detailed knowledge of the travel and retail markets and our customer base comprises quality companies in both market sectors including: TUI, Thomas Cook; Mark Warner; Esprit & Total, and Cosmos.
Customer Relationship Management in travel
TravelCRM® was developed by Pro EQ, a company acquired by Comtec in 2008. The product was formerly known as iSys CRM. TravelCRM® boasts that it is the ONLY CRM solution available exclusively for the Travel Market. TravelCRM® now delivers all the customer facing tools you need to successfully manage and market your customers.
Seamlessly integrated with Travelink and TravelConnect, bookings and quotations are imported from your reservation system and additionally, brochure requests, marketing feeds and any other customer related data that you might have. This data is then consolidated into the CRM database where it is cleansed and de-duplicated to ensure your data is accurate and to provide you with a Single Customer View (SCV). Using TravelCRM® Campaign Manager you can then segment your customer data and use the results to produce and accurately track the results of your marketing campaigns.